Hulst has been appointed CEO of SIE’s Studio Business Group while Nishino has been appointed CEO of SIE’s Platform Business Group. Totoki, now through as interim CEO, will serve as a Chairman of SIE in addition to returning to his role as COO and CFO of Sony Group Corporation. Both Nishino and Hulst will report to Totoki.
“Sony Interactive Entertainment is a dynamic and growing business that delivers incredible entertainment experiences through the connection of content and technology,” Totoki writes in a press release. “These two leaders will have clear responsibilities and will manage strategic direction to ensure the focus remains on deepening engagement with existing PlayStation users and expanding experiences to new audiences.”
Nishino was the senior vice president of PlayStation’s Platform Experience Group, “responsible for developing the experiences and technology with PlayStation products and services,” including the PlayStation 5, PlayStation VR2, and PlayStation Network. Sony says in his new CEO position, he will continue to be responsible for technology, products, services, and platform experiences. He will also oversee third party publisher and developer relations and commercial operations, including sales and marketing of hardware, services, and peripherals, the press release reads.
“We will continue to connect players through world-class products, services, and technology,” Nishino writes. “We always strive to grow our community even bigger with innovation in every area at Sony Interactive Entertainment. I am honored to be appointed such an important role alongside Hermen. By working more closely together, we will be positioned to build incredible experiences for an ever-expanding audience now and in the future.”
Hulst was the senior vice president and PlayStation Studios head, responsible for “developing content across many devices including PlayStation consoles and PCs, and bringing video game IP to new mediums such as film and television through PlayStation Productions.” As CEO, Hulst will be responsible for the development, publishing, and business operations of first party content.
“I am thrilled to lead the studio business group and continue to build on our success with PlayStation 5, while preparing for the future,” he writes in the press release. “The video game industry is one of the largest entertainment industries in the world and has been built on the marriage of content and technology, and I look forward to continuing to push the boundaries of play and entertainment.”
Totoki says in a separate blog post that later this month, players will “learn more about the long-term vision for Sony Group and the essential role SIE plays in that vision,” hinting that the company might have some kind of event happening in May. He adds, “[Fiscal Year 2024] marks the start of the Mid-Range Plan period for Sony Group in which we will set the course for sustainable growth.”
What do you think about PlayStation’s dual CEO approach? Let us know in the comments below!
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