Summer Game Fest Co-Host Joins ‘Substack For Players’ As Player.gg Looks To Streamline Game Discovery

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As just one example, Player.gg benefits from integrations with Steam and the Internet Game Database (IGDB) for pulling information. “Curators are free to partner with studios and games in their content, which may include exclusive beta invites or paid promos,” van Hoesel said. “For FirstLook the value is in building the ecosystem itself, and we of course hope more developers will make use of our products, which are neatly integrated into player.gg.”

Those more direct relationships with game developers and companies might provide a virtuous cycle that helps Player.gg get a foothold in an incredibly competitive space. FirstLook is planning to add more features and continue building out the platform. And while Player.gg hosts lookingfor.game, it remains wholly owned by James.