EA Sports College Football 25 was a hit before it was even fully released. It went on to become the best-selling game of the year so far, beating out Helldivers 2 and and Madden NFL 25. Now, it’s taking a victory lap with another massive update and the addition of an in-game generative AI tool.
The October title update for College Football 25 adds player ability updates, rating adjustments, and over 700 new players. There are lots of typical bug fixes and gameplay adjustments, but also something completely new for an EA sports game: Adobe Express. The program will let players design custom logos for stadiums and jerseys in College Football 25‘s Team Builder mode, either from scratch or using generative AI.
“Team Builder is getting an upgrade!” reads the developer commentary part of the patch notes. “We’re excited to announce a new partnership with our friends from Adobe. Adobe Express, a content and design generation tool, is now integrated as an optional feature into Team Builder, allowing you to express your creativity and customize your experience in more ways than ever.”
Players need to have an existing Adobe account and pay out of pocket for the generative tool, but they’ll get 25 credits to start with. Some players already use Adobe to make their designs and import them separately, while others prefer to use the in-game tools. “God, I hope they keep the Adobe thing as optional because I have a fear it will become Adobe everything by the next game so they can have that partnership and reap more money off this game,” wrote one fan on the subreddit. “As well Adobe at least for me is a slow-ass tool.”
Earlier this year, EA CEO Andrew Wilson said that AI tools, including machine learning, were the only way that College Football 25, with thousands upon thousands of unique players hailing from all different schools, was able to be made. It’s the franchise’s first new sequel since 2013 back when it was called NCAA Football 14. And whether due to pent up demand or the explosion in popularity of college football in the years since, College Football 25 has already become the best-selling sports game ever, according to the market data firm Circana.
You can find the full patch notes for the October 24 title update below:
General
Alignment
Coverage
Pass Blocking
Settings & UI